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El Volkswagen Atlas Cross Sport del 2024, un SUV que ya es un éxito entre los Hispanos de EE.UU.

El Volkswagen Atlas Cross Sport del 2024, un SUV que ya es un éxito entre los Hispanos de EE.UU.

Por Enrique Kogan 

MIAMI, FL — El Volkswagen Atlas Cross Sport del 2024    es una de las marcas líderes en América Latina. Lo ha sido desde hace por décadas. Con su presidente, Pablo Di Si, de origen Argentino, sus ventas han ido en crecimiento en los Estados Unidos. Y uno de sus modelos está siendo muy popular entre los hispanos, el Atlas Cross Sport, nombrado el mejor SUV en los premios "Latin Flavor Car of the Year 2024".

La automotriz se sintió halagada por esta mención y lanzó un comunicado que emitimos a continuación:

Volkswagen of América, Inc. hoy que el Atlas Cross Sport del 2024 ha sido nombrado SUV del año en los premios Latin Flavor Car of the Year 2024 otorgados por Auto News Wire en conjunto con Puros Autos, una fuente líder de automóviles para la población hispana en los Estados Unidos.

Según Auto News Wire y Puros Autos, el mercado hispano en Estados Unidos sigue siendo una fuerza importante en el sector automotriz, representando más del 30 por ciento de la población en los principales mercados.

Sus premios Latin Flavor Car of the Year (auto del año con sabor latino), resaltan el creciente poder adquisitivo y la preferencia de los hispanos por ciertos modelos y marcas de automóviles al honrar a las marcas que han reconocido esta influencia y han adaptado sus estrategias de marketing y desarrollo de productos para servir mejor a este grupo demográfico.

El Atlas fue el primer Volkswagen moderno diseñado, fabricado y producido específicamente para compradores estadounidenses y, desde su debut, se ha convertido en un actor importante en el mercado estadounidense. El Atlas Cross Sport 2024 se basa en ese éxito, con un nuevo interior elegante y un sofisticado motor turboalimentado que mejora tanto el rendimiento como la experiencia de conducción.

Se ofrece en cinco niveles de equipamiento y está propulsado únicamente por un motor TSI de inyección directa y turboalimentado de cuatro cilindros con 269 caballos de fuerza y 273 lb-pie de torque. Una transmisión automática de ocho velocidades y tracción delantera son estándar; El sistema de tracción total 4Motion® de Volkswagen también está disponible. El MSRP comienza en $36,715.

 

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