Kia regreso al Super Bowl con un divertido anuncio
por Enrique Kogan
Kia está de vuelta en el Super Bowl con un anuncio de 60 segundos que presenta el nuevo SUV Telluride X-Pro del 2023. Desde su presentación en el 2019, el popular Kia Telluride ha arrasado en la industria automotriz, convirtiéndose en el vehículo más premiado de la marca de rápido crecimiento.
“Binky Dad" es una historia muy identificable, la de un tipo normal dispuesto a hacer todo lo posible para mantener feliz a su familia. Pero incluso los héroes necesitan una mano amiga de vez en cuando, y ahí es donde entra en juego el nuevo Kia Telluride del 2023”, dijo Russell Wager, vicepresidente de marketing de Kia América.
“El nuevo Kia Telluride X-Pro del 2023 es el compañero de confianza de Binky Dad, y este dúo dinámico no descansará hasta que el Binky sea devuelto a su legítimo propietario”.
Creado por David&Goliath, la agencia creativa de Kia, “Binky Dad”, el anuncio número 14 del Super Bowl de Kia, estuvo ambientado en el conmovedor e icónico “Gonna Fly Now” (tema de “Rocky”) y comienza con una pareja joven y su bebé registrándose en un balneario de montaña
Cuando el bebé comienza a inquietarse, la mamá rebusca en su bolso y, después de no encontrar lo que busca, se vuelve hacia el papá y le pregunta: "Te acordaste del Binky, ¿verdad?". Inmediatamente cruza corriendo el vestíbulo del hotel hasta el puesto de valet donde agarra la llave de su Kia Telluride X-Pro y exclama: "¡Olvidé el Binky!" Un transeúnte captura la acción y publica "¡Dios mío, olvidó el Binky!" junto con "#binkydad". Y así comienzan las aventuras de Binky Dad y su fiel Kia Telluride del 2023.
Despues de entrevistar a familias aficionadas al football en este caso el Super Bowl, opinaron que “Olvide el Binky! fue uno de los mejores comerciales presentados durante el Super Bowl.
Y para usted cual fue el mejor comercial?
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